20

Ufsteller - Laptop stand

Category

Brand

Client

Self-Initiated

Year

2021

Director

Raphael Ammann

I conceived, engineered and handcrafted the Ufsteller while still at design school, turning sustainable oak and wild-nut into a folding stand that lifts any laptop to eye level, keeps the keyboard flat and lets fresh air circulate underneath. True to its Swiss-German name (“uplifter”), the three-part geometry eases neck strain, snaps flat with a leather cord for travel and adds instant style to any desk.

I also planned and produced the entire Kickstarter campaign—branding, video, copy, photography and reward structure—partnering with Soda Studio for Swiss manufacturing expertise. The campaign beat its funding goal, moved straight into final prototyping and shipped worldwide on schedule, proving that a well-told story can elevate both product and posture.

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