SPV Rebrand

To mark the Schweizerische Protestantische Verein’s 100-year milestone, I built a visual identity around modular letterforms derived directly from “SPV.” By deconstructing the three initials into geometric strokes and recombining them, the system generates a clean yet striking graphic language—logotype, patterns, icons and layouts all spring from the same typographic DNA, making adaptation across print, web and event collateral effortless.

I paired this flexible toolkit with a warm, optimistic palette and guided the web team through implementation, ensuring every touchpoint—from events flyer to the new site—speaks with one unmistakable voice. The result is a modern, scalable brand that honors SPV’s reformist heritage while projecting its mission of courageous faith into the next century.