VP Bank

As Brand Designer at Hotz Brand Consultants, I played an important role in the modernization and implementing of VP Bank’s brand identity. Hotz Brand Consultants guided the international bank through a strategic brand refresh—aligning digital innovation with its heritage. The focus was on creating an intuitive, flexible, and efficient brand experience. Through UX optimization, digital design refinement, and immersive brand experiences, we successfully positioned VP Bank as a digitally progressive brand, ensuring a seamless and engaging experience across all touchpoints.