Humbel Gear

Humbel Gears, a leading manufacturer of high-tech gears for industries like Formula 1, MotoGP, and IndyCar, faced the challenge of maintaining a unified brand identity amid rapid expansion. To ensure consistency across all subsidiaries, including Novogear and HPT Humbel, we modernized the brand’s visual and strategic presence, aligning it with the company’s strong heritage and future ambitions. As a Brand Designer, I played a key role in refining the brand experience across multiple touchpoints, from digital assets to the branding of a Porsche race car. The refreshed identity was successfully introduced during the company’s 90th-anniversary celebration, securing strong market differentiation and enhancing employer attractiveness in a competitive talent landscape.