Zollitag

Zollitag Verein ensures that people with limited means can enjoy a memorable day at the Zoo Basel without financial barriers. The project shines a light on hidden poverty in Switzerland—challenging the misconception that it doesn’t exist simply because it’s less visible. I led the entire branding, from concept to implementation, crafting web design, posters, flyers, accessories, entry tickets, and newspaper ads. By highlighting solidarity, empathy, and participation in one of the world’s richest countries, this campaign encourages visitors to reflect on social responsibility while sharing an inclusive experience.