Paradise Has Fallen

For the 2019 CREA! Meeting youth festival in Bettingen, Basel, I designed a bold and evocative poster around the theme “Paradise Has Fallen.” A coiled green serpent wrapped around a partially eaten red apple immediately sets a dramatic tone, suggesting temptation and the loss of innocence. Large red typography contrasts with soft beige and green background layers, reinforcing the tension between bold statements and subtle undertones. This visual interplay reflects the festival’s exploration of youthful energy, curiosity, and complex narratives. The campaign included the creation of posters, flyers, key visuals, animations, communication guidelines for the festival, a booklet, and various merchandise items. Through a cohesive and engaging design approach, the campaign provided a strong visual identity that resonated with the festival’s audience.